Precision-Driven Campaign for Jakarta's Most Exclusive New Residences

Some new developments need to make a lot of noise to stand out from the crowd. Two Sudirman didn't have to.

Set in one of Jakarta's most sought-after neighborhoods and developed by Mitsubishi Estate, Two Sudirman is an ultra-exclusive residence where every detail is intentional. The communications needed to reflect that—nothing loud, nothing overstated. Flourish was brought in to create a digital presence that matched the project's sophistication, from strategy to storytelling.

We built a content ecosystem designed to attract, inform, and convert high-net-worth individuals, without overselling. The tone would be quietly confident the visuals cinematic, restrained. The messaging was simple: exclusivity speaks for itself.

We delivered:

• — A suite of social media content to introduce the vision and spark curiosity
• — Paid ad campaigns to reach high-value audiences
• — Branded newsletters that nurtured leads, with discretion
• — A microsite crafted for conversion, with original copywriting and bespoke video content

Everything we created reflected the essence of Two Sudirman and its developer: understated elegance, intentional design, and long-term value. A project that didn't need to shout to be heard.