Bridging Cultures to Mark a Milestone

To celebrate five years in Indonesia, ICBC wanted to do more than mark time — they wanted to offer something lasting and thoughtful to their preferred clients from mainland China and Indonesia. The result: we created a custom bilingual travel guide to Bali, designed to express appreciation and deepen cultural connection.

More than a brochure, it was designed to feel personal, polished, and genuinely meaningful. Beyond travel tips, the guide explored Bali's cultural depth, shared histories, and long-standing ties with China, offering insights that resonated across languages and audiences.

We managed the full creative process:

• — Researched and curated destinations, stories, and customs worth knowing
• — Developed the editorial structure and narrative flow from scratch
• — Wrote and edited all content in both Mandarin and English
• — Produced original photography across Bali
• — Designed the guide for both print and digital formats, ensuring an elegant, multilingual experience across mediums

A milestone project with a sense of place — created with cultural fluency and designed to travel well.